ANA PlayLabs builds software that helps children learn and parents think. Designed for Indian families, built for the world.
An AI English reading coach for children ages 4 to 9. Kids read aloud from storybooks. ZigZu listens, scores pronunciation, and teaches word by word — built for Indian L2 English learners on the budget Android devices they actually use.
Visit ZigZu →The second brain for Indian parents. Save reels, videos, blogs, and screenshots — Parent Mind's AI organises everything and surfaces it when you need it. Semantic search across every piece of parenting content you've ever wanted to remember.
Visit Parent Mind →We're a small studio with a few non-negotiables.
Family first, technology second. Software inside family life should reduce noise, not generate it. We measure success by what gets quieter, not by what gets louder.
Built for the device a parent actually has. Most Indian families use budget Android phones on patchy networks. We design for that primary case — not as a fallback, as the target.
AI should be felt, not announced. We use models where they earn their place — for pronunciation, comprehension, transcription, semantic search — and never as a marketing line. The label matters less than the result.
Children deserve software that respects them. Reading and learning are not engagement metrics. We build for outcomes parents actually care about, even when those outcomes don't optimise for screen time.
Each of our products is owned end-to-end by one or two people who study the families they're building for, ship early to real homes, and refuse to put anything in front of children we wouldn't put in front of our own.
ANA PlayLabs Global is an applied AI lab. We build software for the people shaping the next generation — children learning, and the parents raising them.
Founded January 2026 by Anshul Agarwal — previously two decades of consumer growth and P&L leadership at Airtel (Business Head, Postpaid & International Roaming), OYO (Global Referral Growth), and Network18 (Brand Strategy). MBA from MICA.
"I started ANA PlayLabs to spend the rest of my career on a single question: how can AI make Indian family life better? Not louder. Not more distracted. Just better. Two products are live. More are coming."
— Anshul Agarwal, Founder